Mr Porter celebrates its 10th anniversary with a limited edition of the IWC SCHAFFHAUSEN aviator chronograph watch

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The retailer is celebrating its first decade by teaming up with IWC SCHAFFHAUSEN to launch the limited edition “10 Years of MR PORTER” Aviator Chronograph. For this special collaboration, the two brands have developed an exclusive watch together for the first time, limited to only 110 pieces and sold exclusively on MR PORTER since the beginning of May.


“We are delighted with our first collaboration with IWC SCHAFFHAUSEN, created to mark the 10th anniversary of MR PORTER this year. The ultimate goal was to create a functional and easy to wear watch that would complement any outfit, which the teams have undoubtedly achieved with this limited edition Pilot’s watch.” said Fiona Firth, Managing Director, Mr Porter.



The watch has a 41mm case in bead-blasted bronze with a shape that follows the formula of the standard Pilot’s Watch 41 Chronograph, with its slab-like case sides, steeply sloping narrow bezel and classic inverted pushers.


However, what sets this new model apart in the growing field of bronze pilot’s watches is the alloy used for the case. IWC uses an alloy that almost looks like yellow gold. This lighter, more yellow tone gives a more refined look, but thanks to the matte finish, it does not completely abandon the robust feel of bronze. The brand equips this model with an engraved titanium case back, featuring an exclusive engraving celebrating MR PORTER’s 10th anniversary.


“A “10” painted in Super-Luminova® on the dial subtly alludes to MR PORTER’s 10th anniversary. The golden Arabic numerals complement the warmth of the bronze case, with a high-contrast white luminescent coating on the hands,” reads the release.


The features specific to this model are present: this non-magnetic chrono (thanks to its soft iron inner case) is equipped with the IWC 69380 automatic calibre with column wheel. The bidirectional ratchet winding offers a power reserve of 46 hours.


The two windows at 9 and 12 o’clock on the olive green dial are dedicated to the stop hour and minute function. The watch also features a date and day of the week display at 3 o’clock. The hands specific to this model are covered with white Superluminova and associated with indexes with cream luminescent material.


“In addition to displaying their excellent taste with a carefully selected wardrobe, demanding men underline their innate sense of style with a beautiful mechanical wristwatch. The partnership between MR PORTER and IWC is so successful because we can offer both. We at IWC extend our warmest congratulations to our partner on its 10th anniversary and look forward to continuing our collaboration.” said Mr. Chris Grainger-Herr, CEO, IWC SCHAFFHAUSEN.




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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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