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Launched in 1985, the Pasha by Cartier watch has been given a new lease of life by new fashionable ambassadors. While the association of the Saint Laurent tuxedo with the 1993 yellow-gold Cartier Pasha worn by actor Rami Malek at the 2020 Oscars looks like a sign of things to come, it is now in broad daylight that the celebrity is showing off the unisex watch.
On April 24th, Cartier unveiled a complete update and redesign version of its emblematic Pasha timepiece, available in steel or gold, in 35 mm or 41 mm, with bracelet options.
This week, the brand, despite being cautious about featuring celebrities in its advertisements, signed five artists as ambassadors for its Pasha by Cartier campaign.
Featuring actor Rami Malek, Game of Thrones star Maisie Williams, artists Willow Smith and Troye Sivan and Chinese singer Jackson Wang.
The brand also announced the presentation of various short films featuring its new faces over the coming months.
These will enhance this exceptional timepiece, known for its round case with a square inner circle on the dial, its bold Arabic numerals at 12, 3, 6 and 9, and its screw-down crown. The automatic watch is water-resistant to 100 metres and has a power reserve of 40 hours.
“It’s an “anything goes watch”: sporty, unisex and elegant, day and night,” said TV producer Danielle Claman Gelber.
A watch with an “extroverted design” and “graphic non-conformism”, described Arnaud Carrez de Cartier.
The model will be available for sale in early September in the United States from $5,700 to $38,500.
Read also > CARTIER WOMEN’S INITIATIVE AWARDS ANNOUNCES THE SEVEN WINNERS OF ITS 2020 EDITION
Featured photo : © Cartier[/vc_column_text][/vc_column][/vc_row]
