[Luxus+ Magazine] Ralph Lauren, Armani and Lacoste each dress their nation for the Olympics

The Tokyo Olympic Games are officially launched this Friday, July 23 at 1pm. The opportunity to take a closer look at which brands are dressing the different nations for the competition.


The modern Olympic Games, an extension of the tradition of the Olympic Games of ancient Greece, are held every four years and bring together the best athletes from around the world. Shifted to 2020 due to the health crisis, the 2020 Tokyo Olympic Games have just begun, with the presence of the Emperor of Japan, Naruhito.


French head of state Emmanuel Macron was also in attendance, encouraging the nation to win the goal of 40 medals to guarantee fifth place for France before the Paris Olympics in 2024.


Ralph Lauren and the United States



Several major brands decide to dress the nation they support, and for Ralph Lauren, it is the United States that are honored. For thirteen years (three editions), the brand Ralph Lauren supported the country of Uncle Sam by providing the necessary equipment for the closing ceremony of the Olympic Games.


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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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