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Luxury Cars : The Genesis winning model

Luxury Cars : The Genesis winning model

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Genesis, the luxury arm of automaker Hyundai, stands out from other luxury car brands with its build-to-order and fixed price model.


At Genesis, the luxury brand of Seoul-based automaker Hyundai, they don’t follow the standard buying rules seen at other brands. No discounts or special offers for Genesis customers; vehicles are built to order and fixed price.


Australians are addicted to discounts and that doesn’t help anyone,” said Jun Heo, general manager of the Genesis brand in Australia, interviewed by the Financial Review.A discount is not free. The manufacturer’s list price already has a discount component“.



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