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On Saturday, January 2, the American electric car manufacturer Tesla announced its worldwide sales figures for the year 2020: 499,550 cars, or almost half a million. An objective announced by Elon Musk, the managing director of the firm.
No wonder Tesla is the first car manufacturer to reveal its worldwide figures, given that the firm has just broken a new record: half a million sales, or almost. The American brand is indeed close to its annual target, but that’s just a detail, the figures are also higher than Wall Street’s expectations, namely 481,261 according to Refinitiv data.
Tesla can be proud of its 3 and Y models, which together represent 442,511 units sold.
The pandemic does not seem to affect the American manufacturer more than that, unlike its competitors such as BMW or Ferrari, which have been hit hard.
Indeed, the sales of the giant electric car have increased by 36% this year, not to mention the fact that listed on the stock exchange, it also knocks out its competitors: its shares have been multiplied almost ninefold and its capitalization reached Thursday evening more than 668 billion dollars (550 billion euros). In other words, it represents more than six times that of Volkswagen and exceeds those of Toyota Motor, Volkswagen, Ford, General Motors and Fiat-Chrysler combined.
With the hoped-for economic recovery, 2021 promises to be more than profitable for Tesla, especially since the company knows perfectly well how to adapt its strategy: its Y model, launched in the new year, has a sales price 30% lower а than that announced on pre-orders.
The “Long Range” version is available from 339,000 yuan (currently 42,760 euros) and the “Performance Range” is available from 369,900 yuan (46,658 euros).
In addition, the model is adapted to Chinese customers and has some high-end finishes not present on the Californian version.
“Tesla is taking the pressure up a notch for its global and local competitors in the Chinese market, to the benefit of customers, while boosting overall electric vehicle sales in China“, said Tian Maowei, sales manager for Yiyou Auto Service а Shanghai.
Read also > TESLA BECOMES WORLD’S MOST VALUED AUTOMOBILE BRAND AHEAD OF TOYOTA
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The Covid-19 pandemic will have greatly affected the global fashion industry. According to a recent report by the consulting firm McKinsey, annual profits for fashion houses are expected to decline by about 90% by the end of 2020, after increasing by 4% last year. In addition to its economic repercussions, the health crisis has also brought to light certain harmful practices in the fashion industry, whose environmental impact and lack of social inclusion have been denounced. Under fire, how has the global fashion industry adapted ?
For Shefalee Vasudev, founding editor-in-chief of India’s Voice of Fashion magazine, this year was marked by the “great unmasking” of fashion. “The invisible side of a beautiful garment or product has been revealed,” she said from Delhi. In his book Powder Room: The Untold Story of Indian Fashion, master yogi and writer Jaggi Vasudev wrote that “poorly paid workers, unequal profits and lack of copyright credits for artisans” are some of the most pressing problems revealed by the health crisis in India.
In the United States, the resurgence of the Black Lives Matter movement has forced major fashion brands to rethink their communication strategies. For Lindsay Peoples Wagner, these efforts remain, however, superfluous: “I don’t think there’s any real intention behind the online statements that they bode well for lasting change,” she said in an email to CNN last June. The editor of Teen Vogue even took a direct line at the players in the fashion industry: “Anyone can join the Black Lives Matter movement right now on social networks, but what are you doing at home, in your office, with your connections, with the power you have?”. A few months later, Lindsay Peoples Wagner launched the Black Fashion Council with publicist Sandrine Charles. The purpose of the organization is to empower the fashion industry by promoting better representation of black models.
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The Covid-19 pandemic will have greatly affected the global fashion industry. According to a recent report by the consulting firm McKinsey, annual profits for fashion houses are expected to decline by about 90% by the end of 2020, after increasing by 4% last year. In addition to its economic repercussions, the health crisis has also brought to light certain harmful practices in the fashion industry, whose environmental impact and lack of social inclusion have been denounced. Under fire, how has the global fashion industry adapted ?
For Shefalee Vasudev, founding editor-in-chief of India’s Voice of Fashion magazine, this year was marked by the “great unmasking” of fashion. “The invisible side of a beautiful garment or product has been revealed,” she said from Delhi. In his book Powder Room: The Untold Story of Indian Fashion, master yogi and writer Jaggi Vasudev wrote that “poorly paid workers, unequal profits and lack of copyright credits for artisans” are some of the most pressing problems revealed by the health crisis in India.
In the United States, the resurgence of the Black Lives Matter movement has forced major fashion brands to rethink their communication strategies. For Lindsay Peoples Wagner, these efforts remain, however, superfluous: “I don’t think there’s any real intention behind the online statements that they bode well for lasting change,” she said in an email to CNN last June. The editor of Teen Vogue even took a direct line at the players in the fashion industry: “Anyone can join the Black Lives Matter movement right now on social networks, but what are you doing at home, in your office, with your connections, with the power you have?”. A few months later, Lindsay Peoples Wagner launched the Black Fashion Council with publicist Sandrine Charles. The purpose of the organization is to empower the fashion industry by promoting better representation of black models.
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