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Luxury car: a 100% electric transformation from 2025 for Jaguar

Luxury car: a 100% electric transformation from 2025 for Jaguar

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Thierry Bolloré, boss of Jaguar Land Rover unveiled this Monday his recovery plan called “Reimagine”, a “reinvention of sustainable modern luxury” thus presenting the objective to become a zero carbon society by 2039 by being 100% electric by 2025.

 

The British top-of-the-range manufacturer, which belongs to the Tata Motors,  plans to invest 2.5 billion pounds per annum for electrification technologies and the development of connected vehicle services in order to carry out its new green strategy.

 

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The company also said it was investing in the development of fuel cells in anticipation of a future shift to hydrogen to power vehicles. Prototypes will therefore be using clean hydrogen fuel cells on UK roads in the coming year.

 

“By 2030, in addition to the all-electric Jaguar range, the aim is for 60% of Land Rover models sold to be equipped with zero-emission powertrains,” the group announced.

 

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Featured Photo : © Jaguar

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