Louis Vuitton : The most sought-after luxury brand on Google among millennials, according to SEMrush

14 October 2020

According to a survey by digital marketing specialist SEMrush, the French luxury leather goods manufacturer Louis Vuitton has taken first place in this year’s millennium popularity rankings, with an average of nearly 700,000 searches per month on the Google search engine, followed by Balenciaga with 423,750 queries and then Gucci with 409,000 queries.

SEMrush was interested in the millenials’ searches on the Internet in the luxury and modeling fields.

With a trend of democratization of luxury and accessibility to the general public, the digital specialist shows us the top luxury brands popular in France.

We find ourselves at the top of this ranking Louis Vuitton (700,000 monthly queries on Google), followed by Balenciaga (423,750) and Gucci (409,000). Just behind are the Italian and French houses: Dior (321,375) and Hermès (234,750). But surprise when we discover at the bottom of this ranking of brands that are nevertheless at the top of trends on social networks such as Versace (129,375), Yves-Saint-Laurent (153,750), Chanel (212,250) and Kenzo, the French brand of Franco-Japanese fashion designer Kenzo Takada, who died on October 4.

The survey also looked at internet research concerning modeling and particularly large models. The top of the 2020 ranking is the American Emily Ratajkowski with more than 155,000 searches per month on average, followed by Kendall Jenner (143,125) and Lily-Rose Depp (130,688). In fourth and fifth place we find Gigi Hadid with 127,188 Google queries and Cara Delevingne (111,375). Regarding large models, Ashley Graham stands out, an American model followed by more than 11 million people, with 57,200 monthly queries.

Featured photo: © Louis Vuitton

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