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L’Oréal plans a rebound in sales after the health crisis

L’Oréal plans a rebound in sales after the health crisis

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When the health crisis was in full swing in France in 2020, many stores were forced to close their doors. The increase in home-based work, coupled with the mandatory wearing of masks in public spaces, did not help the situation for cosmetics groups. They have been heavily penalized, especially since their customers were falling back on online purchases of other products, such as skin care.

 

Cosmetics groups, including the world’s number one, L’Oréal, are forecasting a rebound in their make-up sales for the year 2021; a hope provided by the national vaccination campaigns.

 

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With the gradual exit from the health crisis accompanied by the need to renew social relations, L’Oréal group CEO Nicolas Hieronimus predicts a strong recovery of the business. In an interview with Reuters, he notes that products such as mascara are coming back into favor, while new trends may emerge as the health crisis passes.

 

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