London: a 100% virtual Fashion Week without Victoria Beckham
A year ago, at the same time, the event generated, as usual, a lot of travel from all over the world to attend the most eagerly awaited parades. But this time, Covid obliges, the presentation of the autumn-winter 2021-2022 collections will take place virtually: no need to travel to London.
The initiative “was taken in light of the current environment related to Covid-19, the challenges related to the movement of goods, samples and people in the single market and customs union after Brexit, and surveys and round tables with designers”, had entrusted in late 2020 the British Fashion Council, the organization responsible for the economy of the fashion industry. Thus, Fashion Week is no longer dedicated solely to women’s fashion, but is now “gender fluid”.
Many participating designers have had to adapt. Their creations include collections that can be at the same time feminine, masculine and mixed. All the collections are therefore highlighted without distinction, as London Fashion Week is now gender neutral.
An exclusive digital platform!
The platform, accessible to both professionals and the general public, and created exclusively for the event, allows designers, partners and brands to share their collections by telling their stories in different ways, most of the 94 participating designers having opted for videos.
London-based Turk Bora Aksu, Britain’s Molly Goddard and Ireland’s Simone Rocha chose to broadcast their shows on the Fashion Week website.
On Monday, the British brand Burberry, known for its emblematic trench coat that is constantly being revisited, presented images of a men’s fall/winter 2021 collection designed by Italian creative director Riccardo Tisci.
Designer Victoria Beckham chose to present her creations a few days before the famous event. Creations that she defines as “optimistic but realistic”.
She has chosen a few pieces with military motifs, inspiring security, in order to fill a certain need for comfort generated by the current situation.
She also opted for jersey dresses, color and prints of flowers or goldfish, to bring a joyful and colorful side, always with this optimism in mind.
The fashion industry in distress
However, if the coronavirus crisis seems to have disrupted the organization of the famous event, it is not the only one. For one more element came to shake up not only the event itself but the whole British fashion industry: the Brexit!
Now in force, the industry players are now forced to apply for individual visas in order to move freely in the European Union as they used to do. This, moreover, generates additional costs.
The fashion world has therefore requested aid measures from the State, as well as a possible tax reduction.
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Featured Photo : © Press
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