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Lockdown in Paris: How are the department stores adapting to the reopening?

Lockdown in Paris: How are the department stores adapting to the reopening?

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Just one month before Christmas Eve, Emmanuel Macron announced the reopening of all businesses on Saturday, November 28, 2020. Thus, the major luxury brands will reopen their doors this weekend in Paris.

 

The lighting of the 400 plane trees that adorn the Champs-Élysées echoes the recent hopes raised by the presidential address of November 24, 2020. Despite its cost of 800,000 euros, the illumination of the Champs-Élysées was perceived as indispensable by the association of the merchants of the avenue. For the director of the Champs-Élysées Committee, Jean-Noël Reinhardt, “It was out of the question to extinguish the Champs-Élysées and deprive Parisians of this so special moment which launches the festive season at the end of the year.” Alexandre Liot, director of the Galeries Lafayette on Boulevard Haussmann, similarly stated that he wanted to “offer a Christmas more beautiful than ever.” The traditional Christmas tree has been installed in the center of the Galleries and is now just waiting to be admired by future customers.

 

That being said, passers-by will have deserted the Champs-Élysées for very long months, so the coming season’s figures will not compensate for the losses of certain luxury brands that are already in bankruptcy. For example, the Printemps group has just announced the closure of four stores, in Paris, Le Havre, Strasbourg and Metz. Three other establishments of the Citadium chain, also belonging to the group, will also close their doors. In all, no fewer than 450 jobs will be lost. This situation is of course linked to Covid-19 and the absence of foreign tourists in Paris, whereas the Printemps of the boulevard Haussmann had just repositioned itself on luxury products for international customers.

 

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