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Launchmetrics publishes the figures of a most unusual Fashion Month

 

 

 

 

 

 

 

 

 

 

 

 

 

Launchmetrics publishes the figures of a most unusual Fashion Month

La start-up Launchmetrics, spécialisée dans l’analyse de données marketing, a dévoilé les chiffres de la Fashion Week 2020
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The start-up Launchmetrics, specialized in marketing data analysis, has unveiled the key figures for the spring-summer 2021 season, which took place this fall.

 

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For this extraordinary Fashion Week, Launchmetrics confirms the advantage of houses that decided to present a physical or “phygital” catwalk over those that opted instead for a fully digital catwalk.

 

The Jason Wu house in the spotlight for New York Fashion Week

 

For New York Fashion Week, the Jason Wu house came out on top this season with $3.6 million in media impact value (VIM index). Fashion designer Christian Siriano, who invited editors into the garden of his Connecticut home, came in second with $3.1 million in media impact value.
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