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Lamborghini gives up car shows

Lamborghini gives up car shows

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Lamborghini has decided not to participate in international motor shows in the coming years. A strategic decision in terms of communication for the Italian firm, which wishes to focus on its core target.

 

Already weakened by the Covid-19 pandemic, which forced the cancellation or postponement of many events, as well as by the Volkswagen dieselgate scandal, car shows are less popular. A certain scepticism is developing as to the real effectiveness of this type of event. […]

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Featured photo : © Lamborghini

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