With the establishment of the Regenerative Fund for Nature in collaboration with the organization Conservation International, Kering intends to take up the challenge of sustainable development and change our concept of agriculture.
By the year 2025, Kering will have one million hectares of agricultural land undergoing an ecological renaissance. The French luxury goods giant is committed to a process aimed at transforming the structures producing the raw materials that feed the fashion industry.
“Luxury and fashion, as an economic sector, can act on this essential lever of change and help agriculture evolve in order to meet climate challenges and minimize biodiversity loss,” said Marie-Claire Daveu, Director of Sustainable Development and International Institutional Affairs at Kering.
With this Regenerative Fund for Nature, Kering shows a modern image and shows its full awareness of the challenges of the contemporary world, an image that is reflected in the communication video posted on the occasion of the announcement.
The Kering Group, 7th in the world’s top list of the most sustainable companies, opens calls for tenders in order to select the most promising ideas that best meet the ecological challenges. Interested parties from the 17 partner countries, selected in advance by the organization Conservation International, will have to propose their projects around the raw materials of leather, wool, cotton, and cashmere.
“The central idea is to finance project leaders capable of directly generating change at the farm level,” says Marie-Claire Daveu.
Photo à la Une : © Kering