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KERING INVESTS IN COCOON, A LUXURY BAG RENTAL PLATFORM

KERING INVESTS IN COCOON, A LUXURY BAG RENTAL PLATFORM

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The Kering group, which includes Gucci, Balenciaga and Bottega Veneta, has decided to invest in a luxury bag rental website, Cocoon.

 

This investment brings the total amount of funds raised to over 2.5 million pounds. The Kering group decided to renew itself, taking an interest in the new system of consumption. And it is not the first group to invest in the London-based platform. The founder of Depop is also among the investors of Cocoon.

 

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