Brand Strategy
25 June 2021
Updated on 28 June 2021

KERING INVESTS IN COCOON, A LUXURY BAG RENTAL PLATFORM

The Kering group, which includes Gucci, Balenciaga and Bottega Veneta, has decided to invest in a luxury bag rental website, Cocoon.

This investment brings the total amount of funds raised to over 2.5 million pounds. The Kering group decided to renew itself, taking an interest in the new system of consumption. And it is not the first group to invest in the London-based platform. The founder of Depop is also among the investors of Cocoon.

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The editorial team

Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.