Jimmy Choo opens his fashion academy to train a new generation of designers

21 January 2021

Jimmy Choo, the precursor of luxury footwear, today launches a new academy of higher fashion education in the middle of London, which will open next fall: the JCA. The JCA is set to become the UK’s newest university dedicated to fashion.

Located in the heart of the Mayfair district, the academy aims to train the designers of tomorrow, both creatively and entrepreneurially. The future prodigies will learn about the latest artistic trends and those that help build a fashion business that operates internationally.

“The Academy has been planned for years, so we are delighted to open its doors in September,” said Professor Jimmy Choo.

The Jimmy Choo House, acquired on July 25, 2017, by Michael Kors for 1 billion dollars, is one of the largest English ready-to-wear and luxury footwear houses. Founded in 1996 by designer Jimmy Choo, the British brand has become a reference in fashion and luxury footwear.

Unparalleled with traditional universities, the Jimmy Choo Academy (JCA) offers an innovative incubation system, where students will be trained as aspiring professional designers through a mentoring approach and benefit from a level of access to internationally recognized design leaders.

The JCA London Fashion Academy has developed a curriculum based on the experience of Professor Jimmy Choo and the versatile skills needed in today’s ultra-competitive global landscape.

“London is a global fashion hub and has produced many of the world’s most exciting and innovative designers. However, it is rare that these designers leave higher education armed with the knowledge, skills, and resources to create, launch and develop brands successfully on the international stage.”

“The Academy will help fill these gaps and truly foster the emergence of internationally-oriented design talent with a strong entrepreneurial spirit,” said Jimmy Choo.

An idea that is inspiring even at the highest levels of government as evidenced by this statement from Minister of Higher Education Michelle Donovan: “It is essential that students gain the practical skills and hands-on experience that employers and industries need, and the CDA’s groundbreaking approach can help students embark on a successful career”.

Detailed descriptions of the courses offered at the JCA London are available on the academy’s website.

Featured Photo : © Jimmy Choo

What's Your Reaction?

Excited

Happy

In Love

Not Sure

Silly

LUXUS +

[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…