In an effort to comply with responsible and ethical sourcing and to develop environmentally friendly materials, IWC Schaffhausen has unveiled the TimberTex line of luxury watch straps made from low-impact paper and plant cellulose.
This announcement comes just ahead of the big reveal of these bracelets at the upcoming Watches & Wonders show in Geneva.
The new bracelets complement the brand’s existing leather, fabric, rubber and steel straps, all of which are responsibly made.
Available in blue, brown or black, TimberTex straps are currently available for four models : the Portugieser Chronograph, the Portugieser Automatic 40, the Portofino Automatic and the Portofino Chronograph.
“Throughout its 153-year history, IWC has led the way in product design, material innovation and production methods. From its early days using the hydraulic power of the Rhine to the recent adoption of titanium, ceramics and the creation of Ceratanium®, its quest for innovation has resulted in remarkable advances. And it is in this same pioneering spirit that we want to develop alternatives for our non-leather wearing customers,” said Franziska Gsell, Marketing Director and Chair of the IWC Sustainability Committee.
Featured photo: © IWC Schaffhausen