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How the luxury hotel industry is accelerating its digital revolution in the post-Covid era ?

How the luxury hotel industry is accelerating its digital revolution in the post-Covid era ?

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In recent years, upscale hotels had to adapt to the demands of an increasingly connected clientele and have therefore implemented numerous projects aimed at improving their services through digital technology. However, the coronavirus crisis accelerated the need for digitalisation in the high-end hotel industry, but this time with a major new challenge: to reassure guests after their traumatic coronavirus experience. In the post-coronavirus era, we are therefore witnessing a renewal of the prestige hotel landscape with a hotel sector that must more than ever face the challenges of the digital revolution and increase its credibility.

 

The main challenge in renewing the codes of the luxury hotel industry is to seduce and capture a new generation of customers: customers that the coronavirus crisis has made more connected, eager for technological progress and innovation but also more worried and recalcitrant to the idea of travelling again.

 

Digitalization: a godsend to face the future world

 

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Featured photo : © Mandarin Oriental

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