The lifting of containment on May 11 means that ready-to-wear and shopping centers will soon be able to reopen. The Veertus app, which offers stores its virtual clothes fitting app until September, is therefore very timely.
With the gradual deconfinement planned from May 11, fashion and luxury brands will be faced with the challenge of protecting customers and limiting the spread of Covid-19.
The Veertus application created in 2017 by the French start-up of the same name, comes in the form of a mobile application and a 3D studio located in shopping centers.
On the practical side, the studio will scan the silhouette and the client will answer a questionnaire in order to create a profile according to criteria of style and morphology.
On this basis, the application will offer the customer a tailor-made selection of clothing available in the shop or in the mall.
The user is thus invited to like or dislik the clothes according to his tastes so that the application offers him a refined selection.
This functionality allows the application to achieve a high level of customer experience by providing a personalized selection.
The customer can also simply scan the barcode of the item of clothing to immediately know if it suits him.
As Jean-Marie Caoudal, co-founder and president of Veertus explains, “the application simplifies the implementation of barrier gestures in the points of sale of brands and retailers » . That’s why by solidarity and to simplify the return of the customers in store, the application will be made available free of charge to retailers who request it during the deconfinement, and this until next September.
The start-up uses several technologies at the same time including 3D scanning, deep learning and image recognition, tools of artificial intelligence.
Several brands such as Zara, H&M, Mango and Camaïeu already use these tools for marketing purposes because they allow real-time analysis of customer preferences and trends thanks to the million photos of fashion shows or fashionista outfits posted on social networks. But also thanks to the comments left on e-commerce sites.
With the help of image recognition, the brand is also able to map all recommendation links between products. And if one of them does not attract customers, it is possible to integrate them into a recommendation scheme rather than resorting to promotion which means a deadweight loss.
These solutions can significantly increase the turnover of brands that highlight their most profitable strategic products and easily launch new products.
Featured Photo : © Veertus
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Professionnelle expérimentée de la communication 360°, Irène Pucci conseille les entreprises et les institutions. Passionnée de transmission et de management éthique, elle intervient dans de nombreux établissements. Titulaire d’un MBA en Management et Marketing des Industries du luxe, Irène Pucci est responsable de la communication préventive et de crise d’un grand groupe français.