The Daimler automotive group announced this Thursday that it expects a “significant” increase in sales for 2021, despite the health situation. The automaker is also unveiling drastic changes in its structure.
Daimler is planning several changes in the organization of its company for the current year and would like to split into two separate groups and list its Trucks Division on the stock exchange. The Mercedes manufacturer is also expecting a significant increase in its results.
Indeed, the automotive group hopes to “catch up” on the production backlog caused by the shortage of electronic components in the first quarter. Daimler is “confident” that it will be able to “maintain the positive momentum if market conditions remain unchanged,” says CEO Ola Källenius in a statement.
While its net profit reached 4 billion euros in 2020, the automaker is 48% higher than in 2019, which was heavily impacted by extraordinary charges.
Preliminary results announced by Daimler on 28 January showed an operating profit of 6.6 billion euros, up sharply and better than expected by analysts. Finally, revenues amounted to 154.3 billion euros, 11% lower than in 2019.
The number of cars sold fell by 15% to 2.84 million units. The automaker forecasts an adjusted operating margin of between 8% and 10% for its automotive branch. In 2020, this crucial figure is 6.9%.
“Especially in the second half of the year, we were able to achieve significantly better profitability“, Källenius is pleased to say, thanks in particular to “a good pricing policy“. “Although the current shortage of semiconductors is expected to have an impact on sales, especially in the first quarter,” the group “assumes that volumes will be recovered by the end of the year”.
At the beginning of February, the Daimler Group revealed a reorganization plan, which includes the transfer of a majority stake in Daimler Trucks to the group’s existing shareholders, followed by a stock exchange listing in Frankfurt and an entry in the Dax index.
The automaker also announced plans to change its name to “Mercedes-Benz“, the name of its most famous brand. Additional information will be presented at the Annual General Meeting to be held in the third quarter, which will bring together shareholders to obtain their approval of this reorganization plan.
Featured Photo : © Daimler
What's Your Reaction?
[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…