On Wednesday, April 7, the Société d’aménagement foncier et d’établissement rural (Safer) de Nouvelle-Aquitaine finally awarded Château Beauséjour, the first grand cru classé B of Saint-Emilion, associated with Joséphine Duffau-Lagarrosse, one of the heiresses of the estate, to the Clarins cosmetics group. A sale estimated at 75 million euros.
In its press release, Safer, a non-profit company with general interest missions and placed under the supervision of the State, specifies that the transfer will be made “under the condition of guaranteeing and securing the installation” of the young farmer. The property must also be maintained “in its entirety by not dividing up the parcels, so as not to hinder the maintenance of the Saint-Emilion 1er grand cru classé classification.”
Without naming them, Safer said it had received four applications for this prestigious Bordeaux estate of 6.24 hectares owned since 1847 by the Duffau-Lagarrosse family, who put it up for sale in summer 2020.
One of the most coveted areas
As a reminder, the estate was coveted by two relatives, the Cuvelier family, owners of Clos Fourtet, and by Stéphanie de Boüard-Rivoal, CEO of Château Angélus, but “on a strictly personal basis” for the latter and not in the name of her estate.
The Courtin-Clarins family (Clarins group) had presented itself as the main investor in the offer of Joséphine Duffau-Lagarrosse, 30, and initially opposed to the sale by her family, according to the local press.
A transfer full of twists and turns
Of course, the transfer was not without obstacles. In November, a majority of the family’s owner partners chose the Cuveliers. Stéphanie de Boüard-Rivoal did not obtain any votes. But the responsibility for the sale was then entrusted to Safer.
In a press release issued on 31 March, the Cuvelier family criticized the Safer technical commission for having “reshuffled the cards in dubious conditions”, even though they had “won the tender fairly”, in association with a young farmer.
In mid-March, the departmental technical committee of the Safer had given a favorable advisory opinion to Stéphanie de Boüard-Rivoal. It was examined by a regional validation committee, which referred the final decision to the regional board of directors.
But in the end, the board chose a third way, deciding “to maintain the property (…) in its entirety by not dividing up the plot of land, so as not to hinder the maintenance of the classification” of Beauséjour and to “maintain the historical link between this farm and one of the members of the Duffau-Lagarrosse family”.
“The committee has no power of decision on the allocation. Yesterday, it was the board of directors that met for the first time. It chose not to follow this advice in order to give priority to ‘installation’. Safer also explains that it wanted to “maintain the historical link between this winegrowing operation and one of the members of the Duffau-Lagarrosse family”, Safer Nouvelle-Aquitaine director Michel Lachat told Libération, assuring that the opinion issued by the technical committee in March 2021 was purely “consultative”.
Featured Photo : © Press
What's Your Reaction?
[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…