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Chinese New Year 2021: What are the best luxury brand capsules in honour of beef?

Chinese New Year 2021: What are the best luxury brand capsules in honour of beef?

More and more Luxury Houses are celebrating the Lunar New Year. A look back at the most remarkable capsules of the season honouring the beef for the occasion.

 

This year, the Chinese New Year is all about beef. After the rat, the houses are showing their creativity and audacity through changing rooms paying tribute to their Asian roots by revisiting the brand’s traditional pieces.

 

Moncler

 

The winter brand recalled the photographer Leslie Zhang, a figure of the Chinese creative scene and who had already participated in the Moncler Voices project, to unveil a printed collection of the Buffalo constellation. The collection is sublimated throughout the photographs by a red hue, the iconic colour of the event.  

 

© Moncler

Fendi 

 

As with the above collection, red is omnipresent in Silvia Venturini Fendi’collection. It is accompanied by a multitude of lucky symbols, synonymous with strength, happiness and positive energy. So it is through a pair of upright sneakers, a baguette handbag, a sportswear set, a blouse, a skirt and other variations that red blends with the charming colour of cherry blossoms.

 

© Fendi

 

Gucci 

 

This year Gucci a has chosen to enter the world of fun and cartoons by theming Doraemon, a manga and anime hero who celebrates his fiftieth birthday in 2021. The character then appears alongside the brand’s GG motifs on sneakers, accessories, bags and knitwear. Subsequently, new models are due to be unveiled, specifically dedicated to the Year of the Ox.

 

Note that the cat-bot character had already been used for the presentation of the Gucci Epilogue range.

 

© Gucci

Versace 

 

As with Moncler, Leslie Zhang’s talent has sublimated the Versace capsule by reinventing the mythical Medusa which is tattooed on ready-to-wear pieces and a series of star accessories. Medusa is thus represented on records. The choice of this motif is justified by the fact that music is synonymous with celebration, according to the brand. The wardrobe is developed through two colour ranges: one black and gold and one with pastel shades of purple, baby blue, mint green and yellow.

 

© Versace

Burberry 

 

By associating beef with the earth, Burberry has decided to “celebrate the natural world” and has presented a limited edition of the Thomas Burberry monogram motif inspired by beef. Classic house trench coats and sportswear were designed to represent the sign of the zodiak.

 

© Burberry

Dior 

 

It was with a collaboration with Shawn Stussy that Kim Jones decided to inaugurate her CNY collection. The ox appears through a revisited pattern and wears the colours of Dior and the designer: navy blue, white and red. All this accompanied by the signature of the two collaborators in minimalist graffiti.

 

Sportswear, overshirts, bomber, revisited bags and sweatshirts are on the agenda.

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© Dior

Kenzo

 

These are everyday clothes tattooed with graphics and the calligraphic “Ox” type animations which this year represent the Kenzo capsule. The collection is classic and has nothing special except for monochrome colours such as black, white and red.

 

© Kenzo

Baccarat 

 

The iconic jewellery brand Baccarat has decided to launch a collection of figurines in honour of the powerful bovine: Zodiac x OX. The ox is thus honoured through sublime crystal creations. The jewellery has managed to subtly preserve its elegance and brilliance, even with an animal of this stature.

 

© Baccarat

Piaget Altiplato

 

Each year, the luxury watchmaker celebrates the event by creating a timepiece representing the associated animal sign for the occasion. For the Year of the Ox, Piaget presents a special edition of its extra-flat Altiplano timepiece, created by the famous artist Anita Porchet. The watch features a cloisonné grand feu dial featuring an ox, and is made of 18K white gold set with 78 diamonds. It is accompanied by an elegant black leather strap with an 18K white gold pin buckle.

 

© Piaget

 

Lire aussi > LUXURY PERFUMERY : IN THE GAUCHY FACTORY, 40 BOTTLES ARE PRODUCED PER MINUTE

 

Photo à la Une : © Moncler

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