China represents a crucial part of Kering’s sustainable development strategy 


From November 5 to 10, the third edition of the China International Import Exhibition (CIIE) will be held in Shanghai. Present in China for 40 years in order to meet the growing expectations of consumers in terms of luxury, the firm Kering places the Asian hyperpower at the heart of its ecological projects.
While in 2019 Kering was already participating in the first edition of the CIIE, the French luxury group would like to take advantage of the event this year to present its new vision of the luxury industry and its role to play in the sustainable economy. It is therefore on the increased responsibility of the company with regard to contemporary environmental issues that the focus should be from November 5 to 10, according to Mr. Palus. The deputy CEO of Kering also assured that the presence of the multinational at the CIIE would serve to highlight its signature, “Empowering Imagination”, structured around this renewed perception of luxury and the efforts made by the French giant in terms of biodiversity.
The CIIE therefore represents multiple advantages for the Kering group. On a purely marketing level, this meeting in Shanghai is an opportunity for the firm to exhibit its creations and its know-how, but also to build relationships with international players. Moreover, China would represent “a crucial part of Kering’s sustainable development strategy” according to Mr. Palus. During the first edition of the CIIE, the company granted its “K Generation Awards”, or “prizes to encourage sustainable innovation in the fashion and textile sector”.
[…]
This article is for subscribers only.
Subscribe now!
Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
Already have an account? Log in.
Featured photo: © Logo Kering Together
What's Your Reaction?

[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…