Cartier Women’s Initiative Awards Announces the Seven Winners of its 2020 Edition

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On the occasion of the international competition founded in 2006 by the French luxury house, women entrepreneurs at the head of socially responsible companies demonstrate their determination to change the world. On June 16, Cartier announced the seven winners of the 2020 edition.


A competition under the banner of social responsibility


Developed in partnership with INSEAD Business School and the consulting firm McKinsey & Company, this competition rewards each year the best business plans led by women, regardless of sector. The goal is to find solutions to contemporary challenges all over the world.


Deeply committed to social responsibility, the House of Cartier has been working since 1984 through various initiatives to ensure a sustainable world and become a player in modernity and creation.


“Supporting women, offering them new opportunities. This is both what we believe in and a reflection of who we are: a House anchored in reality and open to the world, which knows how to take its responsibilities”, indicated Cyrille Vigneron, President of the House of Cartier.


In its fourteen years of existence, the Cartier Women’s Initiative Awards has accompanied 240 women entrepreneurs from 56 countries. To support their projects, this program has donated more than 2.7 million euros since its foundation in 2006.


“These responsibilities are all the more crucial in these uncertain times. At Cartier, we believe it is important to help young companies and start-ups get through difficult times. This is a duty we owe it to ourselves to enable them to have a lasting, concrete social impact that opens the doors to a better future. »


Selected winners


For the 2020 edition, 21 finalists were selected from 1200 applications from 162 countries. These winners, as every year, testify to the strength of their courage and the vitality of their entrepreneurial vision.


© Cartier Women’s Initiative Awards


Among the laureates of this edition, the Egyptian Nadia Gamal El Din and her comprehensive platform for promulgating financial, physical, emotional and intellectual support to Egyptian mothers, online or in person.


© Cartier Women’s Initiative Awards


Charlotte Wang, in China, who founded EQota, an energy optimization company that combines artificial intelligence and Big Data to provide energy-efficient solutions.


© Cartier Women’s Initiative Awards


Joanne Howarth in Australia and her company Planet Protector Packaging, which makes environmentally friendly insulation packaging from sheep’s wool waste for the transport of temperature-sensitive goods.


© Cartier Women’s Initiative Awards


Adriana Luna, in Mexico, founder of Tierra de Monte, which creates agricultural products that renew biodiversity and soil fertility, strengthening and protecting crops.


© Cartier Women’s Initiative Awards


Stephanie Benedetto in the United States who created Queen of Raw, a market to buy and sell unusual textiles to buy and sell unused textiles.


© Cartier Women’s Initiative Awards


Anna-Sophie Hartvigsen, in Denmark, who, through her company Female Invest, promotes financial equality between the sexes by training women in investment.


© Cartier Women’s Initiative Awards


And finally, Temie Giwa-Tubosun in Nigeria, who founded LifeBank : a medical distribution company that uses data and technology to create and deliver much-needed medical equipment to Nigeria’s hospitals.


Each of the winners will receive $100,000 in funding, while the other 14 finalists will receive $30,000. Finally, all will benefit from financial advice, personalized strategic coaching, media visibility, access to an international professional network, and the opportunity to join an INSEAD executive program.





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The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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