Can Ferrari make its mark in luxury fashion ?

Italian carmaker Ferrari is entering a new era in its history, and is getting into fashion. It unveiled its first collection on Sunday, designed by Rocco Iannone, a former designer at Armani.


The car manufacturer Ferrari, founded in 1947 by Enzo Ferrari, is preparing to write a new page in its history. On Sunday, June 13, in the town of Maranello where the brand originates, the Italian car manufacturer presented its first fashion collection for men and women.



John Elkann, heir of the Agnelli family and president of the Stellantis group, to which Ferrari belongs, was invited to the fashion show, where the models paraded between the Ferrari car bodies. This first ready-to-wear collection, composed of fluid but structured pieces, was created by Rocco Iannone.



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Featured photo : © Getty Images


The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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