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Burberry becomes the first luxury brand to partner with a cycling team

Burberry becomes the first luxury brand to partner with a cycling team

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The Team Qhubeka NextHash, a South African cycling team, has announced in a press release a partnership with the luxury brand Burberry for the 2021 Tour de France.

 

Formerly known as Team Qhubeka ASSOS, the 8 members of the team will start the 108th Tour de France 2021 on Saturday 26 June wearing jerseys bearing the logo and monogram of the very famous British luxury house.

 

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Indeed, Burberry is the first luxury brand to support a Tour de France team. While this may seem surprising at first, Qhubeka and Burberry share many common values.

 

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Featured photo : © Team Qhubeka NextHash

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