Balenciaga x Sony: a collaboration at a golden price

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The association may surprise many: Sony and Balenciaga are collaborating to release a -small- range of clothes bearing the effigy of the grail coveted by many gamers: the Playstation 5. But beware of the surprise!

 

While the Playstation 5 is still missing from the shops due to a massive demand, you can still wait and buy clothes from the Balenciaga collection featuring the console.

 

The models are few in number, and in limited edition. The collection has not thrilled fans of the Japanese console: criticized on social networks for the simplicity of the pieces: red or black, with the Playstation logo and the Balenciaga brand on the front, and on the back the month and year of release of the Sony jewel. However, this is not the main problem identified by the community.

 

 

You’d be surprised to know that the console clothing collection is more expensive than the console itself! The t-shirt is priced at €510, while the hoodie is priced at €665. For comparison, the most expensive PS5 – the PS5 Standard Edition – is priced at €499, while the Digital Edition is priced at €399.

 

Second Sony X Balenciaga collaboration

 

This is not the first time the two brands have worked together. In December 2020, Balenciaga presented its video game-style collection. For this, they also worked with the studio Epic Games, known for the development of games such as Fortnite or Gears of War. They scanned (thanks to a mobile truck) and materialized fifty people dressed with the new collection of the Kering empire, in a 100% virtual environment. A promotion worthy of the ambitions.

 

 

Sony and fashion brands are finally getting on well together: a few weeks ago, the Japanese firm made another collaboration, this time with Nike, for a pair of Playstation 5 sneakers, available since May at a price of €120. A new proof that the gaming universe is gradually taking root in the sphere of luxury brands… or could it be the opposite?

 

Read also > GAMING : PLAYGROUND FOR GUCCI

 

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The association may surprise many: Sony and Balenciaga are collaborating to release a -small- range of clothes bearing the effigy of the grail coveted by many gamers: the Playstation 5. But beware of the surprise!

 

Alors que la Playstation 5 reste toujours portée disparu des surfaces de vente due à une demande plus que massive, vous pouvez toujours patienter en faisant l’acquisition des vêtements de la collection Balenciaga à l’effigie de la console.

 

Les modèles sont peu nombreux, et en édition limitée. La collection n’a pas emballé les fans de la console japonaise : critiquée sur les réseaux sociaux pour la simplicité des pièces : rouge ou noir, avec sur le devant le logo Playstation et la marque Balenciaga, et à l’arrière le mois et l’année de sortie du bijou de Sony. Ce n’est néanmoins pas le principal problème relevé par la communauté.

 

 

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The association may surprise many: Sony and Balenciaga are collaborating to release a -small- range of clothes bearing the effigy of the grail coveted by many gamers: the Playstation 5. But beware of the surprise!

 

Alors que la Playstation 5 reste toujours portée disparu des surfaces de vente due à une demande plus que massive, vous pouvez toujours patienter en faisant l’acquisition des vêtements de la collection Balenciaga à l’effigie de la console.

 

Les modèles sont peu nombreux, et en édition limitée. La collection n’a pas emballé les fans de la console japonaise : critiquée sur les réseaux sociaux pour la simplicité des pièces : rouge ou noir, avec sur le devant le logo Playstation et la marque Balenciaga, et à l’arrière le mois et l’année de sortie du bijou de Sony. Ce n’est néanmoins pas le principal problème relevé par la communauté.

 

 

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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