Aston Martin : A bumpy start to 2021


Aston Martin recorded a loss of $59 million (£42.2 million). Despite this disappointing result, the luxury car manufacturer has recorded satisfactory profitability, with sales doubling in the first quarter of 2021.
The first quarter of 2020 marked a complicated turnaround for the car firm, which posted a loss of 110.1 million £, despite the fresh wind brought by the arrival of investor and billionaire Lawrence Stroll at the helm of Aston.
This upheaval was not to be questioned, as the group had been standing at a loss since 2018 and its IPO.
The 2021 figures, although symbolising a further loss of 42.2m£, affirm a resurgence of dealer interest with 1,353 vehicles sold, double the 2020 figure.
“I am satisfied with our performance in the first three months of the year, with results in line with our expectations, good growth and progress towards improved profitability and cash generation,” commented CEO Tobias Moers.
The British group maintains its objectives for 2024/2025 : the sale of 10,000 cars and a turnover of 2 billion pounds per year.
Read also > ASTON MARTIN: 100% ELECTRIC MODELS FOR 2025, PRODUCED IN THE UK
Featured photo : © GettyImages
What's Your Reaction?

[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…