Architecture: The ultimate communication lever for luxury brands

Architecture has become the ultimate means of communication for the big names in luxury, who now come to sign their production tools by architects from all over the world. The objective? To design real showcases of the know-how and history of these brands.


Luxury brands have always designed production facilities that meet functional criteria and are adapted to the work system of their employees. Architecture is not yet the priority, with a few exceptions.


For some time now, architecture has been used in the service of luxury watch manufacturers, more and more of whom are signing their factories with great names in modern architecture.



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Featured photo: © Swatch


The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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