Porsche: new sales record in 2019 thanks to SUVs

The fourth major German automaker, Porsche, delivered 280,800 vehicles in 2019 worldwide, up 10% from the previous year.

By Luxus Plus

 

The numbers do not lie, the craze for Porsche does not falter !

 

In 2019, the German firm sold no less than 280,800 vehicles. An overall increase of 10%.

 

Europe leads the world with 15% more vehicles purchased. This figure can also be found on the brand’s historic market in Germany.

 

The German balance is indeed 31,618 new vehicles sold by the firm, against 27,541 in 2018. A good progression which is also found on the markets of America and Asia. The latter increased by 7% respectively.

 

An increase due, among other things, to the United States, on the American continent and to China, in Asia. The United States has a total of 61,568 vehicles sold in 2019, out of 75,367 across the continent.

 

China, for its part, rose to 86,752 units out of 116,458 across Asia-Pacific, Africa, the Near and Middle East. This despite difficult economic conditions.

 

At the head of the line, the SUVs lead the Porsche boat in this year 2019. Sales of the brand’s Cayenne and Macan models indeed recorded a strong increase of 29% for the Cayenne, 16% for the Macan, with respectively 92,055 and 99,944 copies delivered worldwide.

 

Figures that have something to satisfy, on the side of Porsche. Despite everything, Detlev von Platen, member of the Management Board of Porsche AG, in charge of sales and marketing wants to do better in 2020:

 

We are delighted with these good results. The sales figures testify to the tremendous enthusiasm of our customers for our sports cars all over the world. We are proud to have been able to enhance the brand’s attractiveness and the customer experience with new approaches. We are optimistic about our ability to maintain the high level of demand in 2020, in particular thanks to the launch of several new models and the success of the Taycan, which has a well-filled order book.

 

A goal recently reflected in the release of a new SUV, the Porsche Macan GTS. But also of a limited series of Porsche 911, paying homage to Jacky Ickx (six-time winner of the 24 Hours of Le Mans in the 60s and 70s and 80s).

 

 

 

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