By celebrating its 25th year, with the (Re) generation theme, Maison & Objet, which will open its doors from January 17 to 21 in Paris-Nord Villepinte, invites exhibitors and visitors to integrate the consumption codes of generations X and Y.
By Luxus Plus
The advent of the responsible consumer
This first edition of Maison & Objet of the new decade is deliberately placed under the sign of renewal, with the theme (Re) generation. The salon asked styling and consulting firm Nelly Rodi, its longtime partner, to decipher the consumption codes of generations Y and Z, which are revolutionizing trade in depth.
Its consultants have therefore brought to light two major ideas, starting with that of an “engaged generation”, who grew up in a world crossed by various crises, notably economic and environmental, which will be at the heart of the January edition.
“Faced with crises, these twenties and thirties want to come together to change the world and, like a Greta Thunberg, they do not hesitate to make the commitment to do so, says the trend setter Vincent Grégoire. They are a generation very concerned with questions of meaning which, therefore, imprints new values in the art of living. ”
This is why they are in favor of the return of nature to the home, virtuous materials, fair trade, small local and artisanal productions.
The September 2020 session will explore another rising consumer trend, namely the idea of an “increased generation”, fed on the Internet and social networks, who want to be able to experiment, give their opinion and seek inspiration on the Web.
Over 3000 exhibitors at the show
Among the approximately 3000 exhibiting brands on 115,000 m2 of stands and 85,000 visitors expected, for two thirds of the retail and one third of the prescription, visitors will have access to a significant offer in French manufacturers, in the “House” pole of living room, and more precisely in the Today (design and contemporary furniture, hall 6), and Forever (timeless furniture and decoration, halls 7 and 8) sectors
The leading groups, Ligne Roset and Cinna, Fermob … will rub shoulders with manufacturers’ brands like Alki, Lafuma Mobilier, Burov, Steiner … And the new generation of publishers like Colonel, Eno Studio, Drugeot Studio or Maison Dada.
We should also add the presence of major international labels, Moroso, Porada, Meridiani, Ethnicraft… without forgetting a significant range of outdoor furniture, from Nardi to Emu and Ethimo.
With a clientele increasingly sensitive to the eco-responsible dimension of the establishments they frequent, the hotel and catering industry are just as concerned by the variations of the (Re) generation theme highlighted by the show.
In these sectors, they are reflected in particular by the ideas of “zero waste”, bio-materials and eco-design of furniture and fittings.
Another novelty of this session, hotel visitors, restaurateurs and interior designers will be able to participate in business meetings, with 150 qualified exhibitors in the Forever, Home Linen and Forever Signature sectors, who will be able to support them in their projects. development of hotels and restaurants, according to a pre-established program on an online platform.
Also on the program: Talks, these debates organized on the show which are meeting with increasing success. For example, the debate “How is the hotel industry reinventing itself to meet the expectations of Millennials?” .