Milan Men’s Fashion Week: between tradition and modernity

From January 10 to 14 was held Men’s Fashion Week in Milan, Dolce & Gabbana rehabilitated the terroir and the figure of the shepherd while Giorgio Armani offered a collection in recycled fabrics for its Emporio line.

By Luxus Plus


Fashion is recycling


Fashion is one of the most polluting industries: it is responsible for 20% of wastewater discharges and 10% of CO2 emissions worldwide. So, lately, the idea of ​​developing collections that are more respectful of the environment is more and more prevalent in the world of fashion.


Friday evening, 50% of the collection presented by the Italian house Ermenegildo Zegna was thus composed of recycled fabrics.


“I’m saying yes to recycling”: this is precisely the slogan of the Armani capsule collection, called R-EA for Recycling-Emporio Armani. This mixed collection, very sportswear oriented and playing with volumes, is made from recycled materials, regenerated wool and denim and organic cotton.


“We must save the world and the lives of future generations,” said 85-year-old Giorgio Armani to the press. “Sometimes the industry can be very harmful to the land we live on. We are trying to solve the problem by finding a balance between industrial requirements and the need to breathe,” said the veteran of Italian fashion.


Dolce & Gabanna, back to traditions


For their part, against the backdrop of black and white photos, the Sicilian duo Domenico Dolce and Stefano Gabbana offered fashionistas a dive into the world of old trades, from basket maker to barber, via the shepherd, even parading a lamb in the arms of a mannequin.


Next winter, the D&G man, far from the eccentricity of the previous collections, returns to the sources, to the terroir. He wears huge woolen sweaters and scarves, shepherd’s coats with curls, jackets and pants in large corduroy, or in Prince of Wales.


Among the accessories, the beret appears to be essential at D&G for next winter.


The elegance and modernity of Fendi


If elegance is a strong point of the Fendi fashion show, it was completely reinterpreted by Silvia Venturini Fendi, who notably presented clothes made in collaboration with Kunihiko Morinaga, the creative director of the Anrealage label. At stake ? Parts that react to light.


Far from the streetwear trend of recent seasons, we find classics in the men’s wardrobe but reworked in a modern and functional way.


Milan men’s fashion week, which opened on Friday evening, will end Tuesday noon with the heavyweight Gucci, before handing over to Paris.




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