Traffic returns for fourth edition at Carreau du temple on March 20 and 21 in Paris. After bringing together more than 2,000 professionals last year, the exhibition dedicated to brand services, from design to distribution, will welcome more than 80 exhibitors.
Organized by the Fédération du Prêt à Porter Féminin (FFPAF), Traffic quickly became an important event in the calendar of fashion trade shows.
Its ambition? Offering brands and designers solutions about the various challenges in the sector. The show therefore brings together players from marketing, retail, internationalization, human resources and fashion technology. Fashion technology will be at the heart of the event, through an Innovation Forum.
“Today, three out of five SMEs are not ready for the new challenges of innovation. And fashion is not immune to this phenomenon,” says Guillaume Lambert, director of the federation’s trade fair and company department. “Traffic’s role is also to draw the sector’s attention to this. Innovative textiles, artificial intelligence and blockchain are often mentioned. But the question of the transformation of our industry, which remains an industry of the hand, of the creative, continues to raise many questions. »
No less than 80 workshops will be held over the two days of the show on each of the universes represented. The opportunity to discover the possibilities offered by different service providers. The show, which is free of charge for fashion brand managers and representatives, will also offer six conferences on topics such as “New creative business models” and “How innovation will transform fashion in a sustainable way?“.
Date: March, 20 and 21, 2019
Place: Carreau du temple, 4 rue Eugène Spuller 75003, Paris
More informations : http://salontraffic.com/